Meridian Freight · Exec brief · Crossroads year one
Two playbooks are costing us half a year's profit.
The Crossroads fleet still runs on its old process. It loses drivers and dock-wait fees at two handoffs. An $80,000 fix closes both.
$435,100lost each year
78% vs 52%Crossroads vs Meridian driver turnover
18% vs 48%dock-wait fees collected
Where the profit goes
Break 1: the promiseHome-time promises go by phone to dispatchers who left. 23 more drivers quit than our normal rate, at about $12,000 each.
Break 2: the moneyDock waits are logged on paper and never reach billing. We collect 18% of what customers owe, vs 48% on the Meridian side.
Decision needed: approve $80,000
Move Crossroads onto our app, hire one dispatcher, and add day 30/60/90 check-ins. Recovering half the leak pays for it more than twice over.
One dispatcher$65,000
App rollout and training$15,000
Driver manager check-ins (existing role, ~4 hrs/wk)$0
Half the leak, won back$217,550
A second dispatcher ($65,000) only if a board passes 45 drivers at the week 10 check.