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Meridian Freight · 90-day rollout

Getting every truck on one playbook

Thirteen weeks, four teams, three checkpoints. The order matters: the promise moves into the app before any driver changes boards, so nothing gets lost twice.

Weeks 1–2Listen
Weeks 3–6Switch tools
Weeks 7–10Rebalance boards
Weeks 11–13Measure
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
LeadersVP of Operations
Announce: pay stays the same
Check 1
Check 2
Check 3
DriversDriver manager
Ride-alongs and check-ins with all 90 Crossroads drivers
App training, 30 drivers at a time
Day 30, 60, 90 check-ins become routine
DispatchDispatch manager
Post and hire 1 dispatcher
New hire shadows
Rebalance to ~42 each
Hold the line: no board over 45
BillingBilling lead
Pilot app dock stamps
Daily check of wait fees
Every wait fee invoiced the same week
Heavy liftSetupNew normalCheckpoint

Three checkpoints, three yes-or-no questions

Week 6 · Check 1Is everyone on the app?
Crossroads drivers on the app90 of 90
Paper wait logs left0
Week 10 · Check 2Are the boards balanced?
Dispatchers9
Biggest board45 or fewer
Over 45?Hire the 2nd
Week 13 · Check 3Is the leak closing?
Wait fees collected18% → 40%+
Crossroads 90-day quitstrending to 52%
!
Don't rebalance firstIf drivers move boards before their home-time promises are in the app, the promise gets lost a second time. Tools first, then boards.